About us

Following the sale of The Watersports Company*, Peter Caldwell and Myles Hutchins founded Hectic Ltd in 2009. Operating as a service company, Hectic aim to provide brands with tailored packages that suit their individual requirements. Typically we work with brands (established or new) looking for a professional, high quality, cost effective solution to the traditional distribution model.

Currently we offer the following services that can be managed individually or as a complete package:

  •  Logistics
  •  Sales & Marketing
  •  Complete Back of House Administration 
  • Customer Service & Credit Control
  •  Financial Management & Reporting
  •  Brand Management
  •  Subsiduary Setup & Management

Having successfully introduced brands to the Europen Market since 2009 (as Hectic) & 1984 (as the Watersports Company), we are confident our hybrid solution provides the best solution to sustainably enter,and grow within the European market.

Hectic Ltd- The facts

  •  Located on the South Coast by the sea ( 1hr 15 mins from central London)
  •  Custom built office and Show room (1,000 sq ft)
  •  Warehouse ( currently 7,000 sq ft +  more available as required)
  •  Fully operational and proven stock management system
  •  Full time accounts & credit control team
  •  Customer service team
  •  Highly experienced warehouse and logistics team
  •  Established international courier network (UK & Europe)
  •  Established Freight Forwarder relationships (Duty, VAT, Tax specialists)
  •  Great Banking relationships
  •  Experienced and proven sales teams with active relationships

Hectic is in the invaluable position of showing year on year growth with all our brands. To learn more about our service offerings and how we could help please contact us.

*The Watersports Company, founded by Peter in 1985, distributed a number of high profile brands including Reef for 20+ years.