Peter Caldwell and Myles Hutchins founded Hectic Ltd in 2009. Operating as a service company, Hectic aim to provide brands with tailored packages that suit their individual requirements, typically working with both new and established brands looking for professional, high quality & cost-effective solutions to the traditional distribution model.

Having successfully introduced brands to the European Market since 2009 (as Hectic) & 1984 (as the Watersports Company), we are confident our hybrid solution provides the best solution to sustainably introduce and grow international brands within the European market.