We’re designing gear that helps us do what we love.

At Florence, we’re building things to improve people’s experience in the elements. Venturing outside and enjoying your environment for long periods of time requires gear that does its job when you call on it.

“Challenging ourselves to get out there and thrive in the elements, while doing our best to protect the ocean and the land.”

John John Florence
Co-Founder, 2× World Champion Surfer & Olympian

Venturing outside and enjoying your environment for long periods of time requires gear that does its job when you call on it. Anything Florence brings to market has been tested, battered, bruised and stretched until reports from the field – whether from John John just out from a session at a massive outer reef or from a designer who just descended from an alpine run – tell us that they've got it right.

Not interested in fast fashion or flooding the market with pointless, cheaply-made products. Florence take a different route. One built on adherence to quality, performance and a responsibility to look after the places we explore.

For more info visit

Europe florencemarinex.eu
UK florencemarinex.co.uk