Simple was founded in Southern California in 1991 as a reaction to the excessive design & overproduced marketing we saw everywhere – a brand that mixed influences of surfing, skating, art but expressed it honestly. Without hype.

Simple fit the new world. People wanted less, and they didn’t want their shoes doing the talking for them. This ethos still holds true today. Simple design is considerate and deliberate.

Things that not only look good, but that are good for the planet. In a world that's more chaotic than ever.

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