We are an EMEA brand incubator with a proven track record & team. We provide a bespoke service offering to both new and established brands looking for the next level in distribution, strategy and DTC retail within the EMEA market.

We Handle Great Brands

Peter Caldwell and Myles Hutchins founded Hectic Ltd in 2009

Hectic aims to provide brands with tailored packages that suit their individual requirements. Our objective, whether working with new or established brands is to provide professional, high quality & cost-effective solutions to the dated and often challenging traditional distribution model.

Having successfully introduced brands to the European Market since 2009 (as Hectic) & 1987 (as the Watersports Company), we are confident our hybrid solution provides the best solution to sustainably introduce and grow international brands within the European market.