Handling Great Brands.

Hectic is an EMEA brand incubator with a proven track record & team.

We aim to provide bespoke services to both emerging and established brands looking to accelerate their EMEA business within traditional wholesale distribution channels, DTC eCommerce, retail and marketplaces.
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Our Brands

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SUPER73

Our Values

”Incubating brands responsibly. Delivering tailored & socially responsible business solutions across EMEA for wholesale, retail, e-commerce, and marketplaces. Committed to driving impactful climate action.

Hectic Mission Statement

Being exceptional at handling great brands

Fostering great relationships, operational excellence, and incubating brands for growth.

Integrity in our actions

Acting ethically and transparently in our dealings and prioritising doing the right thing where possible.

Socially and environmentally aware

In the development of processes and structures that meet the needs of our brands in the EMEA community.

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Success stories

We established market-leading brands, YETI and STANCE, in the European marketplace. After fast growth, these brands have been spun off into their own self-sustaining operations.

See What We Offer

Our Locations