In 2006, we founded YETI Coolers with a simple mission: build the hard coolers we’d use every day. We’ve since expanded, yet never given up on our mission to build products to improve your time in the wild.
We found that coolers available at the time just weren’t up to our outdoor adventures – the handles would break, the latches would snap off, and the lids would cave in. And that frustration led us to a solution. Build a cooler that was built for the serious outdoor enthusiast. One that could take the abuse we knew we’d put it through out in the field and on the water. One that simply wouldn’t break.
YETI decided early on that product innovation would come from necessity and firsthand experience – not from market research and data analysis. Today, YETI products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with friends in the backyard.